Six pieces that only work together

Meta and Google campaigns judged on enquiries and revenue, not on impressions.

Most ad accounts I take over are optimised for the wrong thing: clicks that never become customers. I rebuild the structure around what actually happens after the click, feed real conversions back into the platforms, and cut what only looks busy.

• Account audit and rebuild, or a clean setup from zero
• Server-side conversion tracking, so the platforms learn from real sales
• Creative and copy written for the offer, not filled in from a template
• Weekly adjustments, monthly report you can actually read

Fast, measurable sites that turn traffic into enquiries.

A site that loads in half a second and says the right thing beats a beautiful one that takes four seconds and says nothing. I build on modern static tooling, which means near-instant loads and hosting costs close to zero.

• Landing pages built around a single conversion
• Company sites and e-commerce
• Attribution built in from day one - every enquiry knows where it came from
• Cookie consent and privacy handled properly (GDPR)

Sequences that keep selling while you sleep.

Most businesses collect email addresses and then do nothing with them. Automation is the cheapest revenue you will ever add: the people already know you, they just left before buying.

• Welcome and nurture sequences
• Abandoned-cart and re-engagement flows
• Transactional emails that match your brand
• Clean list handling and deliverability setup

Posts and videos that build the brand and bring in enquiries.

Content that only builds awareness is a hobby. I write and produce with a job in mind - either it moves someone closer to buying, or it does not get made.

• Social posts with a point of view, not filler
• Short sales videos for ads and landing pages
• AI-assisted production, human-edited - fast without sounding like a robot

Clarity on where the money should go, before anything gets built.

The most expensive marketing is the kind that gets built before anyone decided what it is for. A strategy session ends with a written plan you keep - whether or not you then hire me to run it.

• 90-minute session with preparation on your market beforehand
• A written strategy that stays with you
• Channel priorities and a realistic budget split
• Cost credited against your first project over $1,500

Every enquiry, its source and its true cost - in one place.

If you cannot say which channel produced last month’s customers, you are not running marketing, you are funding it. This is the layer most agencies skip because it makes their own results checkable.

• Full attribution: campaign, keyword, click ID, first and last touch
• Phone, email and form interactions tracked as conversions
• Live client dashboard instead of a monthly slide deck
• You own every account and every dataset