Strategy

Doing a bit of everything and none of it properly?

The most expensive marketing is the kind that gets built before anyone decided what it is for. A session ends with a written plan you keep, whether or not you then hire me to run it.

Start a project → $149 / 90 minutes
Sound familiar?

Busy on all channels, sure about none.

There is an ad account, a half-finished website, an email list nobody mails and a social profile that gets posted to when someone remembers. Each piece was a reasonable idea on its own.

What is missing is the decision about which of them matters most right now, and what to deliberately not do this year. Without that, budget spreads thin across everything and moves nothing.

That decision takes preparation and an outside view. It does not take a six-week consulting engagement.

What you get

What the session includes

Preparation before we talk

I look at your market, your competitors and whatever you already run, so the session starts from facts rather than from you explaining your industry.

90 focused minutes

A working session, not a pitch. We go through where you are, what the realistic next move is and what it will cost.

A written strategy

The plan in writing afterwards: priorities, channels, budget split and the order to do things in. It stays with you.

Honest disqualification

If the answer is that you should fix your product, your pricing or your sales follow-up before spending on marketing, that is what the document will say.

Credited against work

If you go on to order a project over $1,500, the full fee comes off the first invoice.

No obligation after

Plenty of people take the strategy and execute it themselves or with their own team. That is a legitimate outcome.

Before you decide

Straight answers

What do I actually walk away with?

A written strategy: where you stand, which channels to prioritise, roughly what budget each needs and in what order to build them. Specific enough that another agency could execute it.

Is the first conversation free?

Sending the enquiry costs nothing and you get a written reply within one business day, including a first read on your situation. The paid session is the deeper piece with preparation and a document.

Why charge for it at all?

Because preparation takes real hours, and because free strategy calls are sales calls in disguise. Paying for it means the session is about your business rather than about closing you.

What if I disagree with the plan?

Then say so during the session, that is what it is for. The document reflects where we landed together, not a template with your name on it.

Can we do it across time zones?

Yes. I am in Central European Time and keep hours that overlap with both Europe and the US East Coast. The session runs over video.

Tell me what is not working.

A short brief is enough. You get a written answer within one business day, not a calendar link.