Account audit or clean build
I go through what is running now, keep what works and rebuild the rest. If there is nothing to keep, we start from zero without pretending otherwise.
Paid ads
Pouring money into ads without knowing what comes back?
Most accounts I take over are optimised for the wrong thing: clicks that never turn into customers. I rebuild them around what happens after the click, and report on the only number that matters.
Start a project → From $590 / month
Sound familiar?
The reports look great. The bank account disagrees.
Your agency sends a monthly deck full of reach, impressions and engagement rate. All of it goes up. None of it explains why the number of actual enquiries stayed flat.
The reason is usually the same. The ad platforms optimise for whatever you let them measure. If the only thing they can see is a click, they will find you the cheapest clicks in the country, and cheap clicks are cheap for a reason.
The fix is not a bigger budget. It is telling the platform what an actual customer looks like, and then letting it go hunting for more of those.
What you get
What gets built
Server-side conversion tracking
Conversions travel from your server to Meta and Google, so ad blockers and cookie refusals stop eating your data.
Copy and creative direction
Ads written for your offer and your buyer, not filled into a template. Multiple angles so we can test which one actually lands.
Weekly adjustments
Budgets, audiences and creatives move every week based on what the numbers did, not once a quarter when a report is due.
Reporting a human can read
How many enquiries, from which campaign, at what cost. One page, plain language, no vanity metrics.
You own everything
The ad accounts, the audiences and the history are registered to you. If we stop working together, none of it leaves with me.
Meta and Google
Two platforms, two different jobs
Facebook with Instagram and Google search are not two versions of the same thing. One finds people who do not know you yet, the other catches those already looking for a solution.
Meta Ads (Facebook and Instagram)
- What it is
- Campaigns wired through the Conversions API on the server, not just a pixel in the browser.
- What that means
- Meta keeps learning from people who blocked cookies or run an ad blocker, because the sales data reaches it server to server where nothing can strip it out.
- What you get
- The algorithm chases people who resemble your actual buyers rather than random visitors. Cost per enquiry drops without adding a single dollar to the budget.
Google Ads (search)
- What it is
- Campaigns built on intent: the words someone types when they are ready to solve the problem now.
- What that means
- Negative keyword lists filter out the browsers looking for "how to do it myself" or "free". What remains are people looking for someone to do it for them.
- What you get
- A smaller budget does the same work, because you stop paying for clicks from people who were never going to buy. The savings move to where they return.
Before you decide
Straight answers
Is the ad budget included in the price?
No. What you pay Meta or Google is separate and goes directly from your own account. I never touch your money, and you can see every dollar the platform charged.
What budget makes sense to start with?
Below roughly $500 a month in ad spend the platforms do not get enough data to learn, and you end up paying for an expensive experiment. If you are under that, a landing page or the email layer will do more for you first, and I will say so.
How long before it works?
The first two to three weeks are learning: the platform needs conversions before it can optimise. Meaningful numbers usually arrive in the second month, and anyone promising results in week one is guessing.
What if I already have an agency?
Then start with an audit rather than a switch. You get an honest read on the account, and if what they are doing is fine, I will tell you that instead of selling you a migration.
Do I have to sign a long contract?
Three months minimum, because anything shorter cannot show whether it works. After that it runs month to month with 30 days notice.
Tell me what is not working.
A short brief is enough. You get a written answer within one business day, not a calendar link.