Social posts with a point of view
Written to say something rather than to fill a slot. A stated opinion outperforms safe filler every time.
Content & social
Posting regularly but it never turns into business?
Content that only builds awareness is a hobby with a content calendar. Everything here is made with a job in mind: either it moves someone closer to buying, or it does not get made.
Start a project → From $740 / month
Sound familiar?
Consistent posting, silent inbox.
You post several times a week. Engagement is fine, the follower count creeps up, and none of it shows up as an enquiry. Meanwhile it eats hours you do not have.
Usually the content is about the wrong thing. It answers questions nobody asked, in the order that made sense internally, and never gets in front of the people who are actually close to buying.
The fix is boring: take the topics from what the ad account and the enquiry forms already tell you people care about, then make enough versions to find out which framing wins.
What you get
What gets made
Short sales videos
Script, production and edit. The format that carries both ads and landing pages, and the one most businesses avoid because it looks like work.
A calendar you can see
Topics planned ahead so you know what is coming and can veto anything that does not fit.
Repurposing across channels
One idea becomes a post, a video cut and an ad angle, rather than three unrelated pieces of work.
Copy for ads and pages
The same voice across the site, the emails and the ads, because inconsistency is what makes brands forgettable.
You appear, I do the rest
For video: you show up for a short recording session. Scripting, editing, captions and publishing are mine.
AI-assisted content
AI on production, not on thinking
AI can write text, but it has no idea who it is writing to or why. It gets used where it saves time and stays out of the decisions that need judgement, which is why the output does not read like a generator.
Variants instead of one version
- What it is
- The angle, the offer and the structure are decided by a person. AI turns that into variants for testing and speeds up video editing.
- What that means
- You get five versions to test in the time a copywriter would spend on one, and they all rest on the same idea, so the test measures wording rather than luck.
- What you get
- The winning version comes out of a test instead of a guess. You pay for the result, not for hours spent writing drafts that get thrown away.
Topics from real data
- What it is
- Content comes from the same numbers the ads see: what people click, what they type into forms, what they ask before buying.
- What that means
- You publish about what customers demonstrably care about, not about whatever came to mind on Monday morning.
- What you get
- Content that produces enquiries rather than likes, and that feeds the ad account topics you already know convert.
Before you decide
Straight answers
Do I have to be on camera?
For video, mostly yes, and that is the point: people buy from people. It is one short session and I handle everything after it. If you would rather not, we can work with footage, screen recordings and stills instead.
How much of my time does this take?
Roughly an hour a month for a recording session, plus approving the plan. Everything else happens without you.
Will it sound like AI wrote it?
That is the failure mode I design against. The thinking and the final edit are human, and if a sentence sounds like a chatbot it does not ship.
Which platforms do you cover?
Whichever ones your buyers actually use, usually Instagram, Facebook and LinkedIn. Being on two of them well beats being on all of them badly, so we pick.
How long until it works?
Content compounds. Expect three to six months before it contributes meaningfully on its own, which is exactly why it works best alongside ads rather than instead of them.
Tell me what is not working.
A short brief is enough. You get a written answer within one business day, not a calendar link.