Welcome and nurture flows
The first few emails after someone signs up, written to build trust and lead somewhere rather than to fill a calendar slot.
Email & automation
Collecting email addresses and doing nothing with them?
Every contact on that list already raised a hand once. Selling to them is the cheapest revenue you will ever have, and automation is the difference between having that list and earning from it.
Start a project → From $890 setup
Sound familiar?
You paid for those contacts twice.
Someone found you through an ad, browsed, left an email address, and then never heard from you again. Three months later they buy the same thing from a competitor who happened to be in their inbox that week.
You already paid to acquire that person. Paying again through ads to reach them a second time is the most expensive way to solve it, and it is what most businesses end up doing.
A handful of sequences that fire on behaviour rather than on a schedule fixes it once and then keeps working with no further effort from you.
What you get
What gets built
Abandoned cart recovery
For stores: the sequence that recovers a meaningful share of checkouts people walked away from.
Re-engagement campaigns
Waking up contacts who went quiet, and cleanly retiring the ones who are never coming back.
Transactional emails
Order confirmations and notifications that look like your brand instead of a system default.
Deliverability setup
SPF, DKIM and DMARC configured properly so your emails land in the inbox rather than in spam.
Segmentation that means something
Lists split by behaviour and interest, so people get messages relevant to them and unsubscribe rates stay low.
Why automation
The cheapest revenue you can have
Sequences triggered by behaviour
- What it is
- Emails fire based on what someone did, or failed to do, rather than on a calendar date.
- What that means
- Whoever abandoned a cart gets a different message than whoever just downloaded a guide. It runs without you, including Sunday evening and over holidays.
- What you get
- You sell to people who already know you and already showed interest. You do not pay to reach them a second time, and they buy more often than strangers do.
A list you own, not rented reach
- What it is
- A contact database that belongs to you, rather than an audience rented from a social platform.
- What that means
- When a platform raises prices, changes its algorithm or suspends an account, your line to your customers is unaffected.
- What you get
- The one channel nobody else can take away from you. The sooner you start building it, the bigger it is on the day you need it.
Before you decide
Straight answers
Which platform do you use?
Usually Brevo, occasionally something else if you already run it. What matters is that the account is yours and the contacts export cleanly on any day you ask.
How big does my list need to be?
Automation pays off from a few hundred contacts. Below that, the priority is collecting addresses properly first, and I will point you there instead of building flows for an empty list.
Is this GDPR compliant?
Yes. Consent is recorded with a timestamp and source, unsubscribing works in one click, and the setup assumes European rules even for customers outside Europe.
Will this annoy my customers?
Only if the emails are worthless. Sequences are built around usefulness and frequency caps, and the unsubscribe rate is one of the numbers I report rather than hide.
What does the monthly cost cover?
The setup fee builds the flows. After that you can run them yourself, or keep me on to write campaigns and improve the sequences based on what the data shows.
Tell me what is not working.
A short brief is enough. You get a written answer within one business day, not a calendar link.